Online personal data controls and privacy protections are a necessary security practice in today's increasingly digital world.
Tracking is the collection and sharing of activity data with one or more third-party services for purposes of aggregation, retention, and use in providing for the identification and monetization of an individual's online identity.
Intrusive and excessive advertisements interfere with the presentation of desired content and degrade the overall experience and enjoyment of internet usage. Presented ads may be uniquely tailored to your presumed needs and interests and may violate your expectation of privacy.
Many social media sites like Facebook and Instagram contain content that for some may be considered unsuited for general audiences. Limiting or altogether restricting access to these venues can be beneficial for those interested in minimizing potential for escape of sensitive personal data.
For example, according to Microsoft, Windows 10 uses telemetry data to identify security and reliability issues, to analyze and fix software problems, to help improve the quality of Windows and related services, and to make design decisions for future releases.
Block individual sites and top-level domains known to serve malicious content including malware, adware, spyware, ransomware, virus, and phishing attempts primed to infect computers, and likely silently steal passwords, personal data and banking information.